Wednesday, December 9, 2015

The Power of Visual Argumentation


http://www.webdesignbooth.com/wp-content/uploads/2009/07/fedex-advertisement.jpg

Visuals in argumentation and persuasion are extremely effective. For example, this advertisement for FedEx is making the claim that FedEx will deliver the product to you in the same condition that it was sent. The use of a vase is particularly effective because vases are noticeably fragile and easily broken if mishandled.

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