https://www.youtube.com/watch?v=LTJbKIRligo
Saturday, December 5, 2015
Persuasion and Association
One of the most effective ways to persuade a person to do or believe in something is by connecting it to something with which they are familiar or identify. Consider this commercial by Glade which associates their candles and smells with Christmas and peace, something to which many relate with fond feelings.
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