In this Cheerios commercial, the company is striving to sell their product by highlighting its heart healthy qualities; however, the way in which it is done demonstrates the power of pathos in argumentation and also the ability of commercials to provide abbreviated yet poignant commentaries on societal issues. Here cheerios uses the little girl's love for her father to make an argument that speaks to the heart, connecting Cheerios with familial love. Also, the commercial comments on the beauty of a mixed race family that looks, feels, and loves no less than any other.
Wednesday, November 18, 2015
Cheerios, Pathos, and Society
In this Cheerios commercial, the company is striving to sell their product by highlighting its heart healthy qualities; however, the way in which it is done demonstrates the power of pathos in argumentation and also the ability of commercials to provide abbreviated yet poignant commentaries on societal issues. Here cheerios uses the little girl's love for her father to make an argument that speaks to the heart, connecting Cheerios with familial love. Also, the commercial comments on the beauty of a mixed race family that looks, feels, and loves no less than any other.
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